Description

Hi, we are ecobee.

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, 
conserve energy, and bring home automation into their lives. That was just the beginning. We 
continue our pursuit to create technology that brings peace of mind into the home and allows people 
to focus on the moments that matter most. We take pride in making a meaningful difference to the 
environment, all while being part of the exciting, connected home revolution.

In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first 
affordable backup generator and later created the category of automatic home standby generator. 
The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st 
century electrical grid. Together, we take pride in making a meaningful difference to the environment.

Why we love to do what we do:
We’re helping build the world of tomorrow with solutions that improve everyday life while making a 
positive impact on the planet. Our products and services work in harmony to provide comfort, 
efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve 
done so far, there’s still a lot we can do—and you can be part of it.

Join our extraordinary team.
We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown 
Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of 
North America and UK's leading professionals. Our colleagues are proud to bring their authentic 
selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for 
curious, talented, and passionate people to join our team.

Who’ll You Be Joining: 
You will be joining an amazing team of energy professionals and marketers that exude authenticity, 
creativity, and are focused on delivering impact. We will challenge you to learn and grow to your 
fullest, push you to amplify what matters to our clients, customers, their family and the planet - and we 
expect that you will push us to do the same. 
You are a strategic, analytical and enthusiastic individual that thrives on developing, executing, and 
refining marketing plans – and you’re passionate about the North American energy sector. 
You will develop marketing strategies to increase the adoption of our technology, support new 
product and services launches, coordinate advertising campaigns to increase the awareness and 
conversion of rebate programs, oversee product promotions and contribute to developing a 
promotional pricing and execution strategy, and help us communicate to the industry the exceptional 
things we’re doing. For all facets of the role, you will be analyzing and reporting on the results to make 
strategic recommendations to the Marketing and Energy departments on an on-going basis.

This is a Hybrid position, and this person will be expected to work from our Toronto office at least two 
days per week.

How You’ll Make an Impact: 

• Develop a deep understanding of our customers, their business structures, market 
  motivations, and the dynamics that drive their decision-making.
• Work closely with the Energy leadership team to strengthen partnerships, launch new 
  programs, and expand ecobee’s presence in the North American energy sector.
• Build and execute strategic marketing initiatives that drive adoption of our products, aligning 
  with sales objectives and leveraging rebate programs.
• Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment 
  for marketing initiatives
• Lead co-marketing programs with utility marketplace partners, leveraging promotional 
  opportunities to accelerate product adoption.
• Own the development and execution of demand-management programs, including 
  advertising, product promotions, and campaign strategies.
• Work closely with the Base Communications and Product Marketing team to build relevant and 
  timely communications for both our utility clients, and the end consumer
• Conduct research and analysis as it relates to customers, industry trends, market conditions, 
  and competitors to strengthen ecobee’s offering with Utility partners and consumers.
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through 
  trade shows, content development & sponsorship, energy association participation and other 
  B2B marketing efforts.
• Objectively evaluate programs for ROI against their individual objectives, and capture and 
  share-out learnings to continuously improve performance.
• Manage marketing budgets and track spend to ensure alignment with business objectives and 
  revenue goals.
• Provide clear performance reporting and actionable insights to continuously improve 
  marketing effectiveness
• Drive product adoption and revenue by strengthening partner programs and optimizing 
  ecommerce execution, including securing stronger online placement, improving PDP quality, 
  and accelerating sellthrough across utility marketplaces and retail ecommerce channels.

Requirements

What You’ll Bring to the Table:

• MBA preferred but not required 
• 3+ years of energy industry experience
• 3+ years experience in brand, channel, or partner marketing, with a proven ability to develop 
  and execute successful marketing programs.
• Comfortable in an extremely fast paced and dynamic working environment
• Strong analytical skills, with the ability to measure marketing effectiveness and apply datadriven insights to optimize performance.
• Excellent communication and presentation skills, with the ability to craft compelling marketing 
  messages and influence key stakeholders.
• A track record of working cross-functionally with sales, product marketing, and creative teams 
  to align strategies and execute marketing programs.
• Experience in channel or partner marketing with a strong understanding of ecommerce 
  fundamentals, including digital merchandising, PDP optimization, online promotions, and 
  using performance data to improve conversion and sellthrough.
• Proven track record of working with cross functional groups and departments
• Flexible, able to work in a fluid environment and pivot when required
• You demonstrate strong analytical skills and experience measuring program ROI
• Strong ability to build and present a case/rationale to gain alignment behind a decision
• You are a creative and innovative thinker
• You’re comfortable forging and sustaining strong internal/external business relationships
• This is a hybrid role and this person will be required to go into our Toronto office on Wednesdays and Thursdays

What happens after you apply:

Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ 
applications for some roles, it can take a few days, but every applicant can expect a note regarding 
their application status.

Interview Process.

• Round 1: A 45-minute phone/video call with a member in Talent Acquisition
• Round 2: A 60-minute virtual interview with a cross-functional group of ecopeeps – expect 
  technical, behavioural and situational questions
• Round 3: A 60-minute virtual interview with Energy leadership team members.